Amplitude
by Amplitude Inc.
Free
Digital analytics platform for product teams that want behavioral analytics and experimentation.
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10 tools compared
Analytics & Product Intelligence
Understand what your users are doing and why — then build products they love.
Analytics tools help product teams measure user behavior, run experiments, and make data-backed decisions. From session recordings and heatmaps to full product analytics and CDPs, we compare the top platforms so you can pick the right tool for your stack and team.
All Analytics & Product Intelligence10 tools
Fathom Analytics
by Conva Ventures Inc.
$15/mo
Simple, privacy-first analytics trusted by 100,000+ websites — GDPR ready out of the box.
FullStory
by FullStory Inc.
Free
Digital experience analytics with pixel-perfect session replay and rage-click detection.
Heap
by Heap Inc.
Free
Auto-capture analytics that records every user interaction without manual instrumentation.
Hotjar
by Hotjar Ltd.
Free
Heatmaps, session recordings, and surveys to understand why users behave the way they do.
Microsoft Clarity
by Microsoft
Free
Free heatmaps and session recordings from Microsoft — no usage limits.
Mixpanel
by Mixpanel Inc.
Free
Event-based product analytics built for growth teams who need deep funnel and retention analysis.
Plausible Analytics
by Plausible Insights OÜ
$9/mo
Lightweight, privacy-first web analytics that's GDPR compliant with no cookie banner needed.
PostHog
by PostHog Inc.
Free
Open-source product analytics with feature flags, session replay, and A/B tests — self-hostable.
Segment
by Twilio Inc.
Free
The leading Customer Data Platform — collect once, send everywhere.