Heap Review 2026
by Heap Inc.
Auto-capture analytics that records every user interaction without manual instrumentation.
Starting Price
Free
Pricing Model
freemium
Free Tier
Yes
Category
Product Analytics
Overview
Heap's differentiator is retroactive analysis — it captures every click, tap, and page view automatically, so you can define events after the fact without re-instrumenting your app. This means product teams can answer new questions using historical data that was already being collected.
Pros
- ✓No manual event instrumentation — captures everything automatically
- ✓Retroactive funnel and cohort analysis
- ✓Strong data science integrations
Cons
- ✗Free tier limited to 10K sessions
- ✗Paid plans are expensive for smaller companies
- ✗Auto-capture can mean noisy data that needs cleanup
Key Features
- Auto-capture events
- Retroactive funnels
- Session replay
- Cohort analysis
- Data connectors
Pricing
Free tier (10K sessions/mo). Growth from $3,600/yr. Pro and Premier on request.
Check current pricing on Heap →Who is Heap for?
Product teams that want retroactive analysis and hate manual event instrumentation
Frequently Asked Questions
Is Heap free?
Yes, Heap offers a free tier. Paid plans start at $0/mo.
How much does Heap cost?
Heap starts at $0/mo, with a free tier available. Free tier (10K sessions/mo). Growth from $3,600/yr. Pro and Premier on request.
What is Heap used for?
Auto-capture analytics that records every user interaction without manual instrumentation. Product teams that want retroactive analysis and hate manual event instrumentation
Is Heap worth it?
Heap's main strengths are no manual event instrumentation — captures everything automatically and retroactive funnel and cohort analysis. The main drawback is free tier limited to 10k sessions.
What are the best alternatives to Heap?
There are several strong alternatives to Heap in the Analytics & Product Intelligence category. See our full comparison on the Heap alternatives page for a ranked list.