Hotjar Review 2026
by Hotjar Ltd.
Heatmaps, session recordings, and surveys to understand why users behave the way they do.
Starting Price
Free
Pricing Model
freemium
Free Tier
Yes
Category
Heatmaps & Session Recording
Overview
Hotjar shows you what Google Analytics can't — the actual human behavior behind your numbers. Heatmaps reveal where users click and scroll, session recordings let you watch real user journeys, and on-site surveys let you ask users directly what's blocking them.
Pros
- ✓Best heatmap and session recording UX in the category
- ✓On-site survey and feedback widgets included
- ✓Easy to install — one script tag
Cons
- ✗Not a full analytics platform — lacks funnel and retention analysis
- ✗Session volume caps on lower plans
- ✗Data retention limits on free tier
Key Features
- Heatmaps
- Session recordings
- On-site surveys
- Funnels
- Rage click detection
Pricing
Free tier (35 daily sessions). Plus from $39/mo. Business from $99/mo. Scale on request.
Check current pricing on Hotjar →Who is Hotjar for?
UX designers, product managers, and marketers who want qualitative user behavior data
Frequently Asked Questions
Is Hotjar free?
Yes, Hotjar offers a free tier. Paid plans start at $0/mo.
How much does Hotjar cost?
Hotjar starts at $0/mo, with a free tier available. Free tier (35 daily sessions). Plus from $39/mo. Business from $99/mo. Scale on request.
What is Hotjar used for?
Heatmaps, session recordings, and surveys to understand why users behave the way they do. UX designers, product managers, and marketers who want qualitative user behavior data
Is Hotjar worth it?
Hotjar's main strengths are best heatmap and session recording ux in the category and on-site survey and feedback widgets included. The main drawback is not a full analytics platform — lacks funnel and retention analysis.
What are the best alternatives to Hotjar?
There are several strong alternatives to Hotjar in the Analytics & Product Intelligence category. See our full comparison on the Hotjar alternatives page for a ranked list.