Amplitude Review 2026
by Amplitude Inc.
Digital analytics platform for product teams that want behavioral analytics and experimentation.
Starting Price
Free
Pricing Model
freemium
Free Tier
Yes
Category
Product Analytics
Overview
Amplitude combines product analytics, session replay, experimentation (A/B testing), and customer data infrastructure in one platform. Its Compass and Impact Analysis tools surface which features actually drive retention — a step beyond pure event tracking.
Pros
- ✓Built-in A/B testing alongside analytics
- ✓Compass identifies which actions predict retention
- ✓Data governance and compliance features for enterprise
Cons
- ✗Free tier limited to 50K MTUs
- ✗Steeper learning curve than Mixpanel for new analysts
- ✗Full platform gets expensive at scale
Key Features
- Behavioral analytics
- Session replay
- A/B experimentation
- Funnel analysis
- Data governance
Pricing
Starter free tier (50K monthly tracked users). Plus from $61/mo. Growth and Enterprise on request.
Check current pricing on Amplitude →Who is Amplitude for?
Mid-market and enterprise product teams that want analytics plus built-in experimentation
Frequently Asked Questions
Is Amplitude free?
Yes, Amplitude offers a free tier. Paid plans start at $0/mo.
How much does Amplitude cost?
Amplitude starts at $0/mo, with a free tier available. Starter free tier (50K monthly tracked users). Plus from $61/mo. Growth and Enterprise on request.
What is Amplitude used for?
Digital analytics platform for product teams that want behavioral analytics and experimentation. Mid-market and enterprise product teams that want analytics plus built-in experimentation
Is Amplitude worth it?
Amplitude's main strengths are built-in a/b testing alongside analytics and compass identifies which actions predict retention. The main drawback is free tier limited to 50k mtus.
What are the best alternatives to Amplitude?
There are several strong alternatives to Amplitude in the Analytics & Product Intelligence category. See our full comparison on the Amplitude alternatives page for a ranked list.