Elementor
The most popular WordPress page builder with a drag-and-drop interface and 10M+ active installs.
Strikingly
Single-page website builder optimised for portfolios, landing pages, and personal sites.
Side-by-Side Comparison
| Feature | Elementor | Strikingly |
|---|---|---|
| Price | Free | FreeBetter |
| Free Tier | Yes | Yes |
| Top Pros | Most powerful WP page builder | Easiest website builder for beginners |
| Massive template library | Sites look professional immediately | |
| Theme builder (header/footer) | Free tier is genuinely usable | |
| Top Cons | Can slow down WordPress sites | Single-page format limits larger sites |
| Pro required for most useful widgets | Less design flexibility than Webflow |
Features Compared
Elementor and Strikingly operate from fundamentally different architectural philosophies, reflected in their feature sets. Elementor is a WordPress page builder designed for multi-page, complex websites. It includes a Theme builder for customizing headers and footers site-wide, a dedicated WooCommerce builder for e-commerce functionality, a Popup builder for conversion-focused overlays, and motion effects for dynamic visual engagement. Strikingly, by contrast, is optimized for single-page websites—a format that automatically structures content in a scrolling layout. This single-page approach means Strikingly trades the flexibility of multi-page architecture for simplicity and speed, with automatic mobile optimization built in and a straightforward blog functionality rather than Elementor's more granular control.
The design flexibility gap is significant. Elementor powers the most popular WordPress page builder experience with a massive template library and the backing of a large developer ecosystem, giving users near-limitless customization options—but this power requires a learning investment. Strikingly prioritizes professional-looking results immediately; sites emerge polished without design expertise. However, Strikingly's e-commerce capabilities are deliberately basic compared to Elementor's WooCommerce integration, and Strikingly explicitly offers less design flexibility than competitors like Webflow. For WordPress users building blogs, multi-section landing pages, or online stores, Elementor is the richer toolkit. For freelancers, artists, or small-business owners building a single landing page or portfolio, Strikingly's constraint-based design is a feature, not a limitation.
Pricing & Value
Both tools offer free tiers, but their value propositions differ by use case. Elementor's free version provides the core drag-and-drop editor and theme builder, though Elementor's own messaging notes that the Pro subscription is required for most useful widgets. Strikingly's free tier is explicitly described as genuinely usable—implying that a free account can deliver a complete, functional site without upgrade pressure. Neither product's pricing data includes specific dollar amounts in the provided information, but the structural difference is clear: Elementor operates on a freemium model where advanced features unlock behind a paywall, while Strikingly's free tier is intentionally feature-complete for its core use case (single-page sites). For budget-conscious individuals or nonprofits building a simple presence, Strikingly's free option delivers faster time-to-value. For agencies or WordPress professionals planning to monetize or scale, Elementor's Pro tier investment pays dividends.
- Elementor: Free tier includes editor and theme builder; Pro unlocks most useful widgets
- Strikingly: Free tier genuinely usable for complete single-page sites; Pro adds basic e-commerce
- Elementor best ROI: Agencies, developers, multi-page WordPress projects
- Strikingly best ROI: Solo practitioners, portfolios, landing pages
Ease of Use & Onboarding
Strikingly explicitly wins the beginner accessibility race. It is described as the easiest website builder for beginners, with sites achieving professional appearance immediately and no design expertise required. Elementor, while drag-and-drop and user-friendly by WordPress standards, sits in a different category—it is the most powerful WP page builder, and that power introduces complexity. Setup time favors Strikingly: a novice can launch a portfolio or landing page in minutes. Elementor requires familiarity with WordPress fundamentals (hosting, plugins, theme selection) before the builder itself becomes useful. An experienced WordPress developer finds Elementor intuitive and efficient; a business owner with no technical background may find Elementor's learning curve steeper than Strikingly's, where the interface is intentionally simplified.
Integration & Ecosystem
Elementor lives within the WordPress ecosystem and benefits from its vast integration network—the platform has a large developer ecosystem that extends functionality through plugins, custom code, and third-party connections. This makes Elementor a natural fit for sites already running on WordPress or planning to adopt WordPress as their foundation. Strikingly is a standalone builder with no WordPress dependency; it operates as a complete, closed-loop platform. This means fewer integration points but also fewer failure modes—there is no plugin conflict, no host-level performance issues, and no theme incompatibility to manage. For teams using WordPress-native tools (ACF, WooCommerce plugins, custom post types), Elementor integrates seamlessly. For users seeking a turnkey solution without ecosystem complexity, Strikingly's self-contained nature is an advantage.
Who Should Choose Elementor?
Elementor is the right choice for WordPress developers, agencies managing multiple client sites, and businesses building multi-page websites with e-commerce, blogs, or complex content hierarchies. If your roadmap includes a full online store powered by WooCommerce, custom header/footer variations across site sections, or motion effects and popup conversions, Elementor's feature set and WordPress ecosystem support deliver. WordPress professionals and teams already invested in the platform see rapid ROI. Small-to-medium agencies can offer Elementor-based solutions to clients without custom code, reducing delivery time. Elementor is also the answer for anyone who needs to own their website infrastructure—WordPress runs on any standard host, making it more portable and vendor-independent than cloud-only builders.
Who Should Choose Strikingly?
Strikingly is purpose-built for solopreneurs, freelancers, artists, and small-business owners launching portfolios, landing pages, or personal brands. If you are a photographer, designer, consultant, or creative professional who needs a fast, beautiful online presence without learning WordPress, hosting, or design theory, Strikingly removes friction and delivers professionalism in hours. The platform is also ideal for entrepreneurs testing a business idea with a single-page landing page or for nonprofits building a simple donation page. The automatic mobile optimization and fast load times mean your site works on every device without extra configuration. If your budget is zero or near-zero and you need a genuine, usable free site today, Strikingly's free tier is more immediately productive than Elementor's. Choose Strikingly when simplicity, speed, and visual polish matter more than design flexibility or ecosystem extensibility.
- Want: most powerful wp page builder
- Want: massive template library
- Want: theme builder (header/footer)
- Want: easiest website builder for beginners
- Want: sites look professional immediately
- Want: free tier is genuinely usable