B12vsStrikingly

Features Compared

B12 and Strikingly serve fundamentally different use cases, and their feature sets reflect that divide. B12 is purpose-built for professional services firms and includes client management tools baked directly into the platform: online scheduling and booking, client intake forms, e-signatures and contracts, and invoicing and payments. The platform also generates websites using AI from a brief, allowing service businesses to launch a tailored site quickly without manual design work. Strikingly, by contrast, focuses on visual simplicity and speed. It specializes in single-page scroll websites optimized for portfolios, landing pages, and personal sites. While Strikingly offers blog functionality and a basic online store (on its Pro tier), it does not include scheduling, intake forms, e-signatures, or invoicing—features that are central to B12's value proposition.

The trade-off is clear: B12 bundles business logic and client workflows into one platform, making it possible to replace several separate tools for a service business. Strikingly trades depth for breadth and simplicity; its mobile-optimized, single-page format ensures fast load times and a polished first impression out of the box, but it deliberately limits design flexibility and site complexity compared to more open builders. For a service business that needs to collect client information and process payments, B12 is self-contained. For a freelancer, artist, or startup launching a landing page or portfolio, Strikingly's constraints are features, not limitations.

Pricing & Value

Pricing reveals the distinct target markets. B12 costs $42 per month with no free tier, reflecting its positioning as a unified solution that replaces multiple tools. Strikingly offers a free tier that is genuinely usable, making it accessible to anyone testing the waters or building a simple web presence at zero cost. The free tier advantage gives Strikingly a significant edge for budget-conscious individuals and experimental projects. However, B12's $42/month price is only a good investment if you actually use the integrated scheduling, intake, and contract features; if you need only a website, you'll overpay. Strikingly's pricing structure suits users who want to keep costs low or who don't need professional services-specific tooling.

• B12: $42/month, no free option, includes scheduling, intake, e-signatures, invoicing
• Strikingly: Free tier available, paid tiers exist for advanced features like online store
• B12 ROI is best for service firms using all bundled features; Strikingly ROI is best for portfolios and landing pages on a tight budget
• B12 replaces multiple subscriptions; Strikingly is typically a standalone website tool

Ease of Use & Onboarding

Strikingly is explicitly described as the easiest website builder for beginners, with a design philosophy that ensures sites look professional immediately. Its single-page format and beginner-friendly editor remove decision paralysis; there is less to customize, so users get to "done" faster. B12 takes a different approach: it uses AI site creation from a brief, which is fast and tailored to professional services, but still requires answering questions about your business. This is faster than blank-canvas builders like Webflow, but it assumes you understand what a professional services website needs. B12's strength is speed and relevance for its niche; Strikingly's strength is universal approachability. A solo designer launching a portfolio should choose Strikingly; a law firm launching its first website should choose B12.

Integration & Ecosystem

B12 is designed as an all-in-one system for service businesses, so its strength lies in internal integration—scheduling, intake, contracts, and invoicing all live in one platform. This reduces friction and data silos but may limit flexibility if you prefer best-of-breed tools in each category. Strikingly is simpler in scope; it focuses on being a reliable website host with basic commerce capabilities rather than a business operating system. Neither product data provided reveals deep third-party integrations, so teams relying on Zapier, CRM imports, or marketing automation should investigate further before committing. B12 is self-contained by design; Strikingly is designed to be a standalone website tool that may need external services for advanced automation.

Who Should Choose B12?

B12 is the right choice for professional services firms—consultants, coaches, lawyers, accountants, agencies, and therapists—that need a website plus client management. If your business involves scheduling calls, collecting client information via intake forms, sending contracts for signature, and invoicing, B12 replaces multiple subscriptions and eliminates integration work. Small teams (1–10 people) in service industries will see the fastest ROI. If you are a solopreneur or a firm that already has a CRM or scheduling tool and just needs a website, B12's $42/month premium over cheaper builders won't justify itself.

Who Should Choose Strikingly?

Strikingly is ideal for freelancers, creative professionals, solopreneurs, and startups launching a portfolio, landing page, or personal brand with minimal budget and setup time. If your site is primarily about showcasing your work or capturing leads through a contact form—rather than managing ongoing client relationships—Strikingly's simplicity and free tier make it the obvious choice. Artists, photographers, consultants without a booking workflow, and founders testing an idea all benefit from Strikingly's polish-out-of-the-box and zero friction to launch. If you need e-commerce, Strikingly's basic online store on its Pro tier may suffice, but it is not a match for dedicated e-commerce platforms.