Metricool Review 2026
by Metricool
Analytics-first social tool that also handles scheduling and ad reporting.
Starting Price
Free
Pricing Model
freemium
Free Tier
Yes
Category
Social Analytics
Overview
Metricool combines social scheduling with unusually deep analytics — including competitor benchmarking, Google Ads integration, and a unified dashboard covering organic and paid performance. It's particularly strong for agencies that need to report to clients.
Pros
- ✓Strong paid + organic analytics in one view
- ✓Competitor analysis on all plans
- ✓White-label reports for agencies
Cons
- ✗UI can feel cluttered with data
- ✗Free plan limited to 1 brand
- ✗Fewer content tools than Later/SocialBee
Key Features
- Scheduling
- Competitor benchmarking
- Google Ads integration
- White-label reports
- Best time to post AI
Pricing
Free plan (1 brand). Starter from $18/mo. Advanced from $45/mo.
Check current pricing on Metricool →Who is Metricool for?
Agencies and data-driven marketers who need analytics + scheduling
Frequently Asked Questions
Is Metricool free?
Yes, Metricool offers a free tier. Paid plans start at $18/mo.
How much does Metricool cost?
Metricool starts at $18/mo, with a free tier available. Free plan (1 brand). Starter from $18/mo. Advanced from $45/mo.
What is Metricool used for?
Analytics-first social tool that also handles scheduling and ad reporting. Agencies and data-driven marketers who need analytics + scheduling
Is Metricool worth it?
Metricool's main strengths are strong paid + organic analytics in one view and competitor analysis on all plans. The main drawback is ui can feel cluttered with data.
What are the best alternatives to Metricool?
There are several strong alternatives to Metricool in the Social Media Management category. See our full comparison on the Metricool alternatives page for a ranked list.