Moz Pro Review 2026
by Moz
SEO platform that invented Domain Authority with strong on-page guidance.
Starting Price
$49/mo
Pricing Model
subscription
Free Tier
No
Category
Keyword Research
Overview
Moz Pro invented the Domain Authority and Page Authority metrics now used industry-wide, and its Keyword Explorer and Link Explorer remain reliable research tools. The platform suits teams that want solid all-round SEO coverage with clear, actionable on-page recommendations.
Pros
- ✓Industry-standard DA/PA metrics
- ✓Affordable Starter plan
- ✓Strong educational resources and community
Cons
- ✗Backlink index smaller and less fresh than Ahrefs
- ✗Keyword data volume trails SEMrush
- ✗Rank tracking limited on lower plans
Key Features
- Keyword Explorer
- Link Explorer
- Site Crawl
- On-Page Grader
- Rank Tracker
Pricing
Starter $49/mo, Standard $99/mo, Medium $179/mo, Large $299/mo. 30-day free trial.
Check current pricing on Moz Pro →Who is Moz Pro for?
SEO beginners to intermediate practitioners who want trusted metrics without the Ahrefs price tag
Frequently Asked Questions
Is Moz Pro free?
No, Moz Pro does not offer a free tier. Plans start at $49/mo.
How much does Moz Pro cost?
Moz Pro starts at $49/mo. Starter $49/mo, Standard $99/mo, Medium $179/mo, Large $299/mo. 30-day free trial.
What is Moz Pro used for?
SEO platform that invented Domain Authority with strong on-page guidance. SEO beginners to intermediate practitioners who want trusted metrics without the Ahrefs price tag
Is Moz Pro worth it?
Moz Pro's main strengths are industry-standard da/pa metrics and affordable starter plan. The main drawback is backlink index smaller and less fresh than ahrefs.
What are the best alternatives to Moz Pro?
There are several strong alternatives to Moz Pro in the SEO Tools category. See our full comparison on the Moz Pro alternatives page for a ranked list.