Mailchimp Review 2026
by Intuit
The world's most popular email marketing platform with automation, landing pages, and CRM.
Starting Price
Free
Pricing Model
subscription
Free Tier
Yes
Category
Email Marketing
Overview
This email marketing platform helps beginners and small businesses create professional campaigns with an intuitive drag-and-drop editor, plus features like automation, landing pages, and audience segmentation. You'll appreciate the free plan for up to 500 contacts and straightforward setup, though pricing climbs as your list grows and automation capabilities lag behind some competitors.
Pros
- ✓Easiest email builder for beginners
- ✓500 contacts free
- ✓Landing page builder included
- ✓Large integration library
Cons
- ✗Gets expensive as list grows
- ✗Automations weaker than ActiveCampaign
- ✗Recent price hikes frustrate users
Key Features
- Drag-and-drop email builder
- Marketing automation
- A/B testing
- Landing pages
- Audience segmentation
Who is Mailchimp for?
Small businesses and bloggers starting with email marketing who need an easy, all-in-one tool.
Frequently Asked Questions
Is Mailchimp free?
Yes, Mailchimp offers a free tier. Paid plans start at $13/mo.
How much does Mailchimp cost?
Mailchimp starts at $13/mo, with a free tier available.
What is Mailchimp used for?
The world's most popular email marketing platform with automation, landing pages, and CRM. Small businesses and bloggers starting with email marketing who need an easy, all-in-one tool.
Is Mailchimp worth it?
Mailchimp's main strengths are easiest email builder for beginners and 500 contacts free. The main drawback is gets expensive as list grows.
What are the best alternatives to Mailchimp?
There are several strong alternatives to Mailchimp in the B2B SaaS category. See our full comparison on the Mailchimp alternatives page for a ranked list.