Omnisend Review 2026
by Omnisend
Ecommerce email and SMS automation with a generous free plan.
Starting Price
Free
Pricing Model
freemium
Free Tier
Yes
Category
Ecommerce Email
Overview
Omnisend is built exclusively for ecommerce, with one-click Shopify integration, pre-built automation workflows (abandoned cart, product review, winback), and a free plan that includes SMS and push notifications — rare in the category.
Pros
- ✓Free plan includes SMS and push
- ✓Pre-built ecommerce automation flows
- ✓Easy Shopify setup
Cons
- ✗Limited usefulness outside ecommerce
- ✗SMS credits sold separately
- ✗Reporting basic on free plan
Key Features
- Shopify / BigCommerce integration
- SMS + push included
- Pre-built automation flows
- Product picker for emails
- Segmentation by purchase behaviour
Pricing
Free up to 250 contacts / 500 emails/mo. Standard from $16/mo. Pro from $59/mo.
Check current pricing on Omnisend →Who is Omnisend for?
Small to mid-size ecommerce brands on Shopify, WooCommerce, or BigCommerce
Frequently Asked Questions
Is Omnisend free?
Yes, Omnisend offers a free tier. Paid plans start at $0/mo.
How much does Omnisend cost?
Omnisend starts at $0/mo, with a free tier available. Free up to 250 contacts / 500 emails/mo. Standard from $16/mo. Pro from $59/mo.
What is Omnisend used for?
Ecommerce email and SMS automation with a generous free plan. Small to mid-size ecommerce brands on Shopify, WooCommerce, or BigCommerce
Is Omnisend worth it?
Omnisend's main strengths are free plan includes sms and push and pre-built ecommerce automation flows. The main drawback is limited usefulness outside ecommerce.
What are the best alternatives to Omnisend?
There are several strong alternatives to Omnisend in the Email Marketing category. See our full comparison on the Omnisend alternatives page for a ranked list.