Mailchimp Review 2026
by Intuit Mailchimp
The world's most popular email platform — versatile, beginner-friendly.
Starting Price
Free
Pricing Model
freemium
Free Tier
Yes
Category
Newsletter Platforms
Overview
Mailchimp offers a free plan up to 500 contacts and covers newsletters, automations, landing pages, and basic CRM in one dashboard. Its drag-and-drop builder and thousands of integrations make it the default starting point for most new marketers.
Pros
- ✓Generous free plan (500 contacts)
- ✓Intuitive drag-and-drop builder
- ✓300+ native integrations
Cons
- ✗Pricing jumps sharply past 500 contacts
- ✗Automation is basic vs ActiveCampaign
- ✗Customer support limited on free tier
Key Features
- Drag-and-drop email builder
- Basic automations
- Landing page builder
- A/B testing
- Audience segmentation
Pricing
Free up to 500 contacts / 1,000 sends/mo. Essentials from $13/mo. Standard from $20/mo. Premium from $350/mo.
Check current pricing on Mailchimp →Who is Mailchimp for?
Small businesses, bloggers, and non-profits starting with email marketing
Frequently Asked Questions
Is Mailchimp free?
Yes, Mailchimp offers a free tier. Paid plans start at $0/mo.
How much does Mailchimp cost?
Mailchimp starts at $0/mo, with a free tier available. Free up to 500 contacts / 1,000 sends/mo. Essentials from $13/mo. Standard from $20/mo. Premium from $350/mo.
What is Mailchimp used for?
The world's most popular email platform — versatile, beginner-friendly. Small businesses, bloggers, and non-profits starting with email marketing
Is Mailchimp worth it?
Mailchimp's main strengths are generous free plan (500 contacts) and intuitive drag-and-drop builder. The main drawback is pricing jumps sharply past 500 contacts.
What are the best alternatives to Mailchimp?
There are several strong alternatives to Mailchimp in the Email Marketing category. See our full comparison on the Mailchimp alternatives page for a ranked list.