Brevo Review 2026
by Brevo (formerly Sendinblue)
Affordable all-in-one email, SMS, and CRM with send-volume pricing.
Starting Price
Free
Pricing Model
freemium
Free Tier
Yes
Category
Newsletter Platforms
Overview
Brevo (formerly Sendinblue) charges by email sends rather than by contacts, making it unusually cost-effective for businesses with large lists and infrequent campaigns. The platform covers transactional email, SMS, WhatsApp, and a lightweight CRM.
Pros
- ✓Priced on sends, not contacts
- ✓Transactional email built-in (SMTP)
- ✓Free plan with unlimited contacts
Cons
- ✗Daily send cap on free plan (300/day)
- ✗Automation less powerful than ActiveCampaign
- ✗Template library feels dated
Key Features
- Send-volume pricing model
- Transactional email (SMTP/API)
- SMS and WhatsApp campaigns
- Marketing automation
- Lightweight CRM
Pricing
Free plan: unlimited contacts, 300 emails/day. Starter from $25/mo (20K sends). Business from $65/mo.
Check current pricing on Brevo →Who is Brevo for?
SMBs, agencies, and developers needing email + transactional messaging on a budget
Frequently Asked Questions
Is Brevo free?
Yes, Brevo offers a free tier. Paid plans start at $0/mo.
How much does Brevo cost?
Brevo starts at $0/mo, with a free tier available. Free plan: unlimited contacts, 300 emails/day. Starter from $25/mo (20K sends). Business from $65/mo.
What is Brevo used for?
Affordable all-in-one email, SMS, and CRM with send-volume pricing. SMBs, agencies, and developers needing email + transactional messaging on a budget
Is Brevo worth it?
Brevo's main strengths are priced on sends, not contacts and transactional email built-in (smtp). The main drawback is daily send cap on free plan (300/day).
What are the best alternatives to Brevo?
There are several strong alternatives to Brevo in the Email Marketing category. See our full comparison on the Brevo alternatives page for a ranked list.