Drift Review 2026
by Salesloft
Conversational marketing and sales chat platform for B2B revenue teams.
Starting Price
$2500/mo
Pricing Model
subscription
Free Tier
No
Category
Live Chat
Overview
Drift focuses on pipeline generation rather than traditional support: AI-powered chatbots qualify website visitors, book meetings, and route conversations to the right sales rep. It's built for B2B companies that want chat to drive revenue, not just deflect tickets.
Pros
- ✓Best for B2B pipeline generation
- ✓AI meeting booking from chat
- ✓Deep Salesforce and HubSpot integration
Cons
- ✗Very expensive — not built for support teams
- ✗Overkill for SMBs or ecommerce
- ✗Requires dedicated admin to configure
Key Features
- AI playbooks
- Meeting booking
- ABM targeting
- Revenue reporting
- CRM sync
Pricing
Premium plans from $2,500/mo (annual). Contact Drift for pricing.
Check current pricing on Drift →Who is Drift for?
B2B marketing and sales teams using conversational marketing to book more demos
Frequently Asked Questions
Is Drift free?
No, Drift does not offer a free tier. Plans start at $2500/mo.
How much does Drift cost?
Drift starts at $2500/mo. Premium plans from $2,500/mo (annual). Contact Drift for pricing.
What is Drift used for?
Conversational marketing and sales chat platform for B2B revenue teams. B2B marketing and sales teams using conversational marketing to book more demos
Is Drift worth it?
Drift's main strengths are best for b2b pipeline generation and ai meeting booking from chat. The main drawback is very expensive — not built for support teams.
What are the best alternatives to Drift?
There are several strong alternatives to Drift in the Customer Support category. See our full comparison on the Drift alternatives page for a ranked list.