Keap Review 2026
by Keap
All-in-one CRM and marketing automation designed for small businesses.
Starting Price
$159/mo
Pricing Model
subscription
Free Tier
No
Category
Sales CRM
Overview
Keap (formerly Infusionsoft) combines a contact CRM, email/SMS marketing, appointment booking, and invoicing into one platform. It is built for solo operators and small teams who want automation to run follow-up sequences without hiring a marketing coordinator.
Pros
- ✓CRM + email + invoicing in one tool
- ✓Powerful automation builder
- ✓Appointment booking included
Cons
- ✗Expensive relative to contact limits
- ✗Dated UI compared to newer CRMs
- ✗Learning curve for automation builder
Key Features
- Pipeline & contact CRM
- Email & SMS automation
- Appointment scheduling
- Invoicing & payments
- Lead capture forms
Pricing
Pro $159/mo (2 users, 1,500 contacts), Max $229/mo (3 users, 2,500 contacts) — billed annually. Per-contact pricing above thresholds.
Check current pricing on Keap →Who is Keap for?
Solo operators and small service businesses wanting CRM + marketing automation bundled
Frequently Asked Questions
Is Keap free?
No, Keap does not offer a free tier. Plans start at $159/mo.
How much does Keap cost?
Keap starts at $159/mo. Pro $159/mo (2 users, 1,500 contacts), Max $229/mo (3 users, 2,500 contacts) — billed annually. Per-contact pricing above thresholds.
What is Keap used for?
All-in-one CRM and marketing automation designed for small businesses. Solo operators and small service businesses wanting CRM + marketing automation bundled
Is Keap worth it?
Keap's main strengths are crm + email + invoicing in one tool and powerful automation builder. The main drawback is expensive relative to contact limits.
What are the best alternatives to Keap?
There are several strong alternatives to Keap in the CRM Software category. See our full comparison on the Keap alternatives page for a ranked list.