Product A
Microsoft Clarity
by Microsoft
Free heatmaps and session recordings from Microsoft — no usage limits.
Free tier
Visit Microsoft Clarity →Product B
Plausible Analytics
by Plausible Insights OÜ
Lightweight, privacy-first web analytics that's GDPR compliant with no cookie banner needed.
$9mo
Visit Plausible Analytics →Side-by-Side Comparison
| Feature | Microsoft Clarity | Plausible Analytics |
|---|---|---|
| Price | FreeBetter | $9mo |
| Free Tier | Yes | No |
| Top Pros | Completely free — no session or recording limits | No cookies — no consent banner required in EU |
| Native Google Analytics 4 integration | Tiny 1KB script with zero performance impact | |
| Rage click and scroll maps out of the box | Open-source and EU-hosted | |
| Top Cons | No funnel or retention analysis | No user-level analytics or funnels |
| Limited customization vs. Hotjar or FullStory | Not a replacement for full product analytics |
Choose Microsoft Clarity if you…
- Want: completely free — no session or recording limits
- Want: native google analytics 4 integration
- Want: rage click and scroll maps out of the box
Choose Plausible Analytics if you…
- Want: no cookies — no consent banner required in eu
- Want: tiny 1kb script with zero performance impact
- Want: open-source and eu-hosted