Product A
Microsoft Clarity
by Microsoft
Free heatmaps and session recordings from Microsoft — no usage limits.
Free tier
Visit Microsoft Clarity →Product B
Mixpanel
by Mixpanel Inc.
Event-based product analytics built for growth teams who need deep funnel and retention analysis.
Free tier
Visit Mixpanel →Side-by-Side Comparison
| Feature | Microsoft Clarity | Mixpanel |
|---|---|---|
| Price | FreeBetter | Free |
| Free Tier | Yes | Yes |
| Top Pros | Completely free — no session or recording limits | Best funnel and retention analysis in the category |
| Native Google Analytics 4 integration | Generous free tier (20M events) | |
| Rage click and scroll maps out of the box | No SQL required for complex queries | |
| Top Cons | No funnel or retention analysis | Data must be instrumented manually — requires developer setup |
| Limited customization vs. Hotjar or FullStory | Dashboard building can feel complex for non-analysts |
Choose Microsoft Clarity if you…
- Want: completely free — no session or recording limits
- Want: native google analytics 4 integration
- Want: rage click and scroll maps out of the box
Choose Mixpanel if you…
- Want: best funnel and retention analysis in the category
- Want: generous free tier (20m events)
- Want: no sql required for complex queries