Product A
Hotjar
by Hotjar Ltd.
Heatmaps, session recordings, and surveys to understand why users behave the way they do.
Free tier
Visit Hotjar →Product B
Mixpanel
by Mixpanel Inc.
Event-based product analytics built for growth teams who need deep funnel and retention analysis.
Free tier
Visit Mixpanel →Side-by-Side Comparison
| Feature | Hotjar | Mixpanel |
|---|---|---|
| Price | FreeBetter | Free |
| Free Tier | Yes | Yes |
| Top Pros | Best heatmap and session recording UX in the category | Best funnel and retention analysis in the category |
| On-site survey and feedback widgets included | Generous free tier (20M events) | |
| Easy to install — one script tag | No SQL required for complex queries | |
| Top Cons | Not a full analytics platform — lacks funnel and retention analysis | Data must be instrumented manually — requires developer setup |
| Session volume caps on lower plans | Dashboard building can feel complex for non-analysts |
Choose Hotjar if you…
- Want: best heatmap and session recording ux in the category
- Want: on-site survey and feedback widgets included
- Want: easy to install — one script tag
Choose Mixpanel if you…
- Want: best funnel and retention analysis in the category
- Want: generous free tier (20m events)
- Want: no sql required for complex queries