Product A
Heap
by Heap Inc.
Auto-capture analytics that records every user interaction without manual instrumentation.
Free tier
Visit Heap →Product B
Microsoft Clarity
by Microsoft
Free heatmaps and session recordings from Microsoft — no usage limits.
Free tier
Visit Microsoft Clarity →Side-by-Side Comparison
| Feature | Heap | Microsoft Clarity |
|---|---|---|
| Price | FreeBetter | Free |
| Free Tier | Yes | Yes |
| Top Pros | No manual event instrumentation — captures everything automatically | Completely free — no session or recording limits |
| Retroactive funnel and cohort analysis | Native Google Analytics 4 integration | |
| Strong data science integrations | Rage click and scroll maps out of the box | |
| Top Cons | Free tier limited to 10K sessions | No funnel or retention analysis |
| Paid plans are expensive for smaller companies | Limited customization vs. Hotjar or FullStory |
Choose Heap if you…
- Want: no manual event instrumentation — captures everything automatically
- Want: retroactive funnel and cohort analysis
- Want: strong data science integrations
Choose Microsoft Clarity if you…
- Want: completely free — no session or recording limits
- Want: native google analytics 4 integration
- Want: rage click and scroll maps out of the box