Product A
Fathom Analytics
by Conva Ventures Inc.
Simple, privacy-first analytics trusted by 100,000+ websites — GDPR ready out of the box.
$15mo
Visit Fathom Analytics →Product B
Mixpanel
by Mixpanel Inc.
Event-based product analytics built for growth teams who need deep funnel and retention analysis.
Free tier
Visit Mixpanel →Side-by-Side Comparison
| Feature | Fathom Analytics | Mixpanel |
|---|---|---|
| Price | $15mo | FreeBetter |
| Free Tier | No | Yes |
| Top Pros | Zero personal data collection — GDPR, CCPA, PECR compliant | Best funnel and retention analysis in the category |
| Bypass most ad blockers (custom domain option) | Generous free tier (20M events) | |
| Excellent uptime and performance | No SQL required for complex queries | |
| Top Cons | No free tier — 30-day trial only | Data must be instrumented manually — requires developer setup |
| Limited to web analytics — no product analytics depth | Dashboard building can feel complex for non-analysts |
Choose Fathom Analytics if you…
- Want: zero personal data collection — gdpr, ccpa, pecr compliant
- Want: bypass most ad blockers (custom domain option)
- Want: excellent uptime and performance
Choose Mixpanel if you…
- Want: best funnel and retention analysis in the category
- Want: generous free tier (20m events)
- Want: no sql required for complex queries