Product A
Fathom Analytics
by Conva Ventures Inc.
Simple, privacy-first analytics trusted by 100,000+ websites — GDPR ready out of the box.
$15mo
Visit Fathom Analytics →Product B
Microsoft Clarity
by Microsoft
Free heatmaps and session recordings from Microsoft — no usage limits.
Free tier
Visit Microsoft Clarity →Side-by-Side Comparison
| Feature | Fathom Analytics | Microsoft Clarity |
|---|---|---|
| Price | $15mo | FreeBetter |
| Free Tier | No | Yes |
| Top Pros | Zero personal data collection — GDPR, CCPA, PECR compliant | Completely free — no session or recording limits |
| Bypass most ad blockers (custom domain option) | Native Google Analytics 4 integration | |
| Excellent uptime and performance | Rage click and scroll maps out of the box | |
| Top Cons | No free tier — 30-day trial only | No funnel or retention analysis |
| Limited to web analytics — no product analytics depth | Limited customization vs. Hotjar or FullStory |
Choose Fathom Analytics if you…
- Want: zero personal data collection — gdpr, ccpa, pecr compliant
- Want: bypass most ad blockers (custom domain option)
- Want: excellent uptime and performance
Choose Microsoft Clarity if you…
- Want: completely free — no session or recording limits
- Want: native google analytics 4 integration
- Want: rage click and scroll maps out of the box