Product A
Amplitude
by Amplitude Inc.
Digital analytics platform for product teams that want behavioral analytics and experimentation.
Free tier
Visit Amplitude →Product B
Microsoft Clarity
by Microsoft
Free heatmaps and session recordings from Microsoft — no usage limits.
Free tier
Visit Microsoft Clarity →Side-by-Side Comparison
| Feature | Amplitude | Microsoft Clarity |
|---|---|---|
| Price | FreeBetter | Free |
| Free Tier | Yes | Yes |
| Top Pros | Built-in A/B testing alongside analytics | Completely free — no session or recording limits |
| Compass identifies which actions predict retention | Native Google Analytics 4 integration | |
| Data governance and compliance features for enterprise | Rage click and scroll maps out of the box | |
| Top Cons | Free tier limited to 50K MTUs | No funnel or retention analysis |
| Steeper learning curve than Mixpanel for new analysts | Limited customization vs. Hotjar or FullStory |
Choose Amplitude if you…
- Want: built-in a/b testing alongside analytics
- Want: compass identifies which actions predict retention
- Want: data governance and compliance features for enterprise
Choose Microsoft Clarity if you…
- Want: completely free — no session or recording limits
- Want: native google analytics 4 integration
- Want: rage click and scroll maps out of the box