Product A
Amplitude
by Amplitude Inc.
Digital analytics platform for product teams that want behavioral analytics and experimentation.
Free tier
Visit Amplitude →Product B
Hotjar
by Hotjar Ltd.
Heatmaps, session recordings, and surveys to understand why users behave the way they do.
Free tier
Visit Hotjar →Side-by-Side Comparison
| Feature | Amplitude | Hotjar |
|---|---|---|
| Price | FreeBetter | Free |
| Free Tier | Yes | Yes |
| Top Pros | Built-in A/B testing alongside analytics | Best heatmap and session recording UX in the category |
| Compass identifies which actions predict retention | On-site survey and feedback widgets included | |
| Data governance and compliance features for enterprise | Easy to install — one script tag | |
| Top Cons | Free tier limited to 50K MTUs | Not a full analytics platform — lacks funnel and retention analysis |
| Steeper learning curve than Mixpanel for new analysts | Session volume caps on lower plans |
Choose Amplitude if you…
- Want: built-in a/b testing alongside analytics
- Want: compass identifies which actions predict retention
- Want: data governance and compliance features for enterprise
Choose Hotjar if you…
- Want: best heatmap and session recording ux in the category
- Want: on-site survey and feedback widgets included
- Want: easy to install — one script tag