Product A
Amplitude
by Amplitude Inc.
Digital analytics platform for product teams that want behavioral analytics and experimentation.
Free tier
Visit Amplitude →Product B
FullStory
by FullStory Inc.
Digital experience analytics with pixel-perfect session replay and rage-click detection.
Free tier
Visit FullStory →Side-by-Side Comparison
| Feature | Amplitude | FullStory |
|---|---|---|
| Price | FreeBetter | Free |
| Free Tier | Yes | Yes |
| Top Pros | Built-in A/B testing alongside analytics | Most accurate session replay in the category (pixel-perfect) |
| Compass identifies which actions predict retention | Frustration signals surface UX issues automatically | |
| Data governance and compliance features for enterprise | Strong enterprise security and compliance | |
| Top Cons | Free tier limited to 50K MTUs | Enterprise pricing puts it out of reach for small teams |
| Steeper learning curve than Mixpanel for new analysts | Data volume limits on lower plans |
Choose Amplitude if you…
- Want: built-in a/b testing alongside analytics
- Want: compass identifies which actions predict retention
- Want: data governance and compliance features for enterprise
Choose FullStory if you…
- Want: most accurate session replay in the category (pixel-perfect)
- Want: frustration signals surface ux issues automatically
- Want: strong enterprise security and compliance