Product A
Amplitude
by Amplitude Inc.
Digital analytics platform for product teams that want behavioral analytics and experimentation.
Free tier
Visit Amplitude →Product B
Fathom Analytics
by Conva Ventures Inc.
Simple, privacy-first analytics trusted by 100,000+ websites — GDPR ready out of the box.
$15mo
Visit Fathom Analytics →Side-by-Side Comparison
| Feature | Amplitude | Fathom Analytics |
|---|---|---|
| Price | FreeBetter | $15mo |
| Free Tier | Yes | No |
| Top Pros | Built-in A/B testing alongside analytics | Zero personal data collection — GDPR, CCPA, PECR compliant |
| Compass identifies which actions predict retention | Bypass most ad blockers (custom domain option) | |
| Data governance and compliance features for enterprise | Excellent uptime and performance | |
| Top Cons | Free tier limited to 50K MTUs | No free tier — 30-day trial only |
| Steeper learning curve than Mixpanel for new analysts | Limited to web analytics — no product analytics depth |
Choose Amplitude if you…
- Want: built-in a/b testing alongside analytics
- Want: compass identifies which actions predict retention
- Want: data governance and compliance features for enterprise
Choose Fathom Analytics if you…
- Want: zero personal data collection — gdpr, ccpa, pecr compliant
- Want: bypass most ad blockers (custom domain option)
- Want: excellent uptime and performance