A Customer Data Platform unifies user data from every touchpoint—web, mobile, email, ads—so your marketing and product teams work from a single source of truth. Segment pioneered this category and remains the dominant player, handling integrations with hundreds of downstream tools so you collect data once and route it everywhere.
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The leading Customer Data Platform — collect once, send everywhere.
Segment is still the CDP to beat for scale and integration breadth. If you're just starting out, it's the safe, standard choice—just budget for its pricing as you grow.